Marketing and service
Nowadays, if companies want to break into the Chinese market, whether SMEs or large enterprises, whether Chinese or foreign companies, there's no way around WeChat.
With the introduction of subscription/service accounts, WeChat created a direct link between business and people, between companies and their clients. Users can choose exactly who they want to follow so there is no unwanted advertising. A company on the other hand can send personalized promotions directly to its customers and offer services that are adapted to their requirements.
In order to get as many followers as possible, the companies have come up with a brilliant idea
Business management
By using an enterprise account, a company could drastically increase its internal flow and reduce the cost of management
Economic growth
mobile payment ->cashless society -> people tend to spend more money when they hold the money the whole time anyway AND
more business opportunities for free lancers, they just need a smartphone to use the free, secure and simple WeChat payment system